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The development began eight months prior the release date with a working title of "Unlove You". The film was written by Carmi Raymundo who was behind some of Star Cinema films like It Takes a Man and a Woman(2013) and Bride for Rent(2014). According to her, her vision is to stray away from traditional Filipino love story which is too mainstream already in the Philipppine' market, so the film was created with an aim to tell a love story with a twist.Meanwhile, it was directed and produced by Olivia Lamasan, the woman behind successful films such as Milan(2004) and The Mistress(2012). According to her, the film is a story of a lover wishing a second chance. Despite being the head of ABS-CBN's creative department, Lamasan was told to do a film that would fit Pascual, in order to make the reunion worth it since they hadn't do any project for the last decade.The film also serves as a reunion not only with Pascual and Lamasan, but to the lead actor and actress too, wherein 13 years ago, they have been together in a soda commercial.On an article by Manila Bulletin, it was stated that Malou Santos personally chose Gonzaga to portray the lead role.
As of February 16, 2014 the film had a total gross of PHP 189,000,918according to Box Office Mojo, or an estimate of PHP 200 Million as per Mico del Rosario, Marketing head of ABS-CBN. According to a report by ABS-CBN News, the film had the "highest first-day gross" among Filipino films on a regular show date wherein it garnered PHP 25 Million in the box office.The film then grossed a total of PHP 150 Million in just four days, and another PHP 50 Million on its first Sunday. Now on its 3rd week, the movie has breached P300 Million!
DIARY NG PANGET
story was written by Haveyouseenthisgirl, a Wattpad author in the
Philippines. She had gained millions of teen readers for this funny
romantic-comedy novel. The unedited wattpad story was published under VIVAPSICOM, and translated into a movie under VIVA Films.
story is about a girl with so many pimples on her face. She was hired
to become the personal nanny of a hunky, rich, spoiled student named,
(Come to think of it, despite of his bad boy attitude, he still managed
to be serious with his position as student council president.)
(Starring: Kathryn Bernardo as Athena & Daniel Padilla as Kenji)
was written by Bianca Bernardino, the creator of this story on
Wattpad. Another teen story that was published in Pop Fiction, an
imprint of Summit Media publishing, is translated into a movie under
collaborated with Kenji de los Reyes to pretend that they were in a
relationship in order to win over his ex-girlfriend. By so doing,
Athena was beginning to fall in love with Kenji.
How will Athena love Kenji
when her days are numbered? Will Kenji finally realize he truly loves
upon a time, there was a princess who could not live happily ever
after… Erin Almeda, one of the princesses of Gibbons International
School belongs to a clique all-girl group whose members’ are considered
as the most glamorous and richest of all. One day, Erin played with the
innocent heart of their class geek, Leonard Jamieson. Seven years later,
Erin and Leonard cross path once again. It seemed their roles have been
reversed. At they meet again, it is Erin’s turn to feel the pain. And
so Erin needed to find the magic that will lift that curse. Or she will
die of heartache soon.